A useful idea can come from a customer frustration, a local skill, an unmet need or a different way to reach buyers. Start with an example, then test the opportunity in your own market.
Explore this section
Choose the question or activity that fits your situation.
- Explore an idea
- Turn an idea into a viable business
- Find examples closer to your situation
- How do I choose a small business idea?
- How can I test an idea with little money?
- Can the business make money?
A LITTLE PERSPECTIVE
Small businesses have a big footprint: the ILO estimates that MSMEs account for about 70% of employment worldwide.
International Labour Organization ↗