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arthana / GUIDE

Reach customers

Reach customers: practical guidance and resources for entrepreneurs in India.

For crafts, food and other products, ask associations, producer groups and event organisers about buyers, logistics and costs. For online or public procurement, the market access guide explains questions to ask about marketplaces and exhibitions. Industry opportunities offers starting points for retail, exports and other activities.

For an overseas market, research a specific buyer and check destination product and import requirements before spending on stock. Compare shipping, returns and payment delays with a smaller local test. Our October 2026 update on The Foundery explores one venture builder's international ambition and the terms founders should assess.

Back to networks and markets

Considering New Zealand buyers? The India–New Zealand agreement guide explains the tariff, origin and market-access checks to make before a shipment.

A LITTLE PERSPECTIVE

Small businesses have a big footprint: the ILO estimates that MSMEs account for about 70% of employment worldwide.

International Labour Organization ↗